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Applied Digital Marketing Certificate
Applied Digital Marketing Certificate
8 Blocks
40 Weeks
26 Assignments
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About this course
This certificate was developed after researching the needs of the industry. You’ll be able to study online from anywhere in the world, in your own space, at your own pace, guided by our industry experts. With our practical and business-relevant material, you’ll be given hands-on and the latest digital tools to help you deal with real-world digital marketing scenarios.
This course consists of:
- Eight blocks with leading edge course themes namely
- Block 1 – Digital Marketing Orientation
- Block 2 – Applied Digital Marketing Project (Portfolio)
- Block 3 – The World of Marketing
- Block 4 – Marketing Mix Strategy
- Block 5 – A Digital Approach to Marketing Strategy
- Block 6 – Building Online Customer Relationships
- Block 7 – The Digital Marketing Toolbox
- Block 8 – Applying Digital Marketing Tactics
- Study booklets, videos, recorded lectures, slides, quizzes and interactive learning interventions.
- Lifetime access to a free online digital marketing toolkit containing best practice articles, templates and industry relevant tools
- A project that gives you a portfolio of skills to showcase to the industry
What you will learn:
- This course is an online blended learning course with interactive content, webinars, gamification, one-on-one coaching with your lecturer and more
- This exciting course is a 10-month non-accredited certificate designed to equip you with the latest digital marketing knowledge and skills
- Application underpins the essence of this course – which when completed gives you a hands-on, skills-based portfolio. In other words, this course affords you the opportunity to build a portfolio of your own work
- This course has been designed to specific industry requirements for minimum entry as a junior digital marketer
- Students will complete a 10-month project with specific hand-in dates and milestones, assessments and quizzes and one-on-one lecturer reviews
- This course affords the student the opportunity to apply for a job in digital marketing or to apply to RPL into another IMM Academic Programme
- In addition, you will develop a good understanding of the function of marketing with specific focus on digital marketing
- At the end of this course you will know how to:
- build and manage main social media channels (Facebook, LinkedIn, Instagram, Twitter and YouTube)
- do basic design and content creation for social media using online tools
- apply basic writing skills for online copy and blogging
- apply online research techniques including keyword research, blog topic research, social monitoring and clickstream analysis
- understand how to plan and implement SEO strategies and create content for search ranking purposes
- report with google analytics and social media insights tools
- understand online segmentation and targeting approaches
- approach online testing strategies
- build a basic website using Wix
- set-up basic SEO on a Wix website
- understand the elements required to build a WordPress site
- navigate and utilise online tools in the Google Suite such as Gmail, Google Drive and Google Docs
- utilise Mailchimp to create an email campaign
- utilise Grammarly to typo proof your copy
- utilise HubSpot as an online CRM tool
- utilise Hootsuite as a Social media management tool
- understand the fundamentals of various elements of Google
- understand the different types of PPC (pay-per-click) advertising and available ad formats
- build a Gantt chart using Team Gantt
- build and online survey using SurveyMonkey
- create boards and manage teams on Trello
- calculate metrics for measuring digital campaign performance
Where this course could take you:
Here are some career opportunities this short course will help you work towards:- Digital Marketing Intern
- Digital Marketing Co-ordinator
- Digital Marketing Assistant
- Content Creator
- Digital Copywriter
- Social Media Manager
- Digital Channel Manager
- Digital Marketing Manager
- Digital Campaign Manager
- Digital Strategist
- Marketing Manager
- Online Brand Manager
- Content Manager
- Digital Account Manager
To sign up for this course:
What our students have to say
about IMM Graduate School’s Online Short Courses
Lee-Roy W
This was probably one of the most-informative courses I have ever done. The notes are so detailed and precise, it made studying for my assessments so much easier. GREAT COURSE!!!!
Runitha H
Excellent course. Easy to read and navigate the site. The additional reading was also helpful. Christa is very helpful on the admin side.
Lesego L
I enjoyed this course and I am hoping what I have learned here will help me grow as an individual and help me contribute to me organization. Christa was a great help and motivation, she knew just what to say and it kept me motivated.
