Digital Marketing Strategy Development
About this course
Using a digital marketing strategy provides an organisation with direction for its online marketing activities so that they are integrated with all other marketing activities. This in turn allows for a consistent message to be communicated, and supports overall business objectives, including; getting new customers and retaining and growing current customers. But Digital Marketing Strategy can be complex. Many digital marketers have adopted the PR Smith SOSTAC® strategy process model to guide them in their digital strategy development. This model is a framework that provides a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation.
PR Smith’s SOSTAC® Planning framework is described as follows:
S stands for Situation Analysis – which means where are we now?
O stands for Objectives which means where do we want to go?
S stands for Strategy which summarises how we are going to get there.
T stands for Tactics which are the details of strategy.
A is for Action or implementation – putting the plan to work, AND
C is for Control which means measurement, monitoring, reviewing, updating and modifying.
In this course we take you through the SOSTAC strategic planning process in detail, then guide you through a series of nine key decisions you need to make when formulating your digital strategy, along with the tools you can use to guide your strategic decision- making process.
What you will learn:
- Digital marketing strategy as a channel management strategy
- How to structure a digital marketing strategy
- Strategy formulation for digital marketing
- Implementation: digital case study
To sign up for this course:
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about IMM Graduate School’s Online Short Courses
This was probably one of the most-informative courses I have ever done. The notes are so detailed and precise, it made studying for my assessments so much easier. GREAT COURSE!!!!
Excellent course. Easy to read and navigate the site. The additional reading was also helpful. Christa is very helpful on the admin side.
I enjoyed this course and I am hoping what I have learned here will help me grow as an individual and help me contribute to me organization. Christa was a great help and motivation, she knew just what to say and it kept me motivated.