Digital Marketing Strategy Development

Digital Marketing Strategy Development
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About this course
Using a digital marketing strategy provides an organisation with direction for its online marketing activities so that they are integrated with all other marketing activities. This in turn allows for a consistent message to be communicated, and supports overall business objectives, including; getting new customers and retaining and growing current customers. But Digital Marketing Strategy can be complex. Many digital marketers have adopted the PR Smith SOSTAC® strategy process model to guide them in their digital strategy development. This model is a framework that provides a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation.
PR Smith’s SOSTAC® Planning framework is described as follows:
S stands for Situation Analysis – which means where are we now?
O stands for Objectives which means where do we want to go?
S stands for Strategy which summarises how we are going to get there.
T stands for Tactics which are the details of strategy.
A is for Action or implementation – putting the plan to work, AND
C is for Control which means measurement, monitoring, reviewing, updating and modifying.
In this course we take you through the SOSTAC strategic planning process in detail, then guide you through a series of nine key decisions you need to make when formulating your digital strategy, along with the tools you can use to guide your strategic decision- making process.
What you will learn:
- Digital marketing strategy as a channel management strategy
- How to structure a digital marketing strategy
- Strategy formulation for digital marketing
- Implementation: digital case study
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Lee-Roy W
This was probably one of the most-informative courses I have ever done. The notes are so detailed and precise, it made studying for my assessments so much easier. GREAT COURSE!!!!
Runitha H
Excellent course. Easy to read and navigate the site. The additional reading was also helpful. Christa is very helpful on the admin side.
Lesego L
I enjoyed this course and I am hoping what I have learned here will help me grow as an individual and help me contribute to me organization. Christa was a great help and motivation, she knew just what to say and it kept me motivated.