Applied Digital Marketing Certificate
This one-of-a-kind Applied Digital Marketing Certificate course is going to get you job ready (if you are a school leaver) and upskilled in Digital Marketing practices (if you are a marketer or business owner. It is the fastest route to take from zero knowledge of Digital Marketing to skilled and job ready). Unique to this course is your own portfolio of work that you can use to apply for that dream job in Digital Marketing.
This course is broken down into bite-size chunks – manageable modules and interactive activities that will help you assimilate and apply your knowledge in record time. This certificate was developed after researching the needs of the industry. You’ll be able to study online from anywhere in the world, in your own space, at your own pace, guided by our industry experts. With our practical and business-relevant material, you’ll be given hands-on and the latest digital tools to help you deal with real-world digital marketing scenarios.
This course consists of:
- Eight blocks with leading edge course themes namely
- Block 1 – Digital Marketing Orientation
- Block 2 – Applied Digital Marketing Project (Portfolio)
- Block 3 – The World of Marketing
- Block 4 – Marketing Mix Strategy
- Block 5 – A Digital Approach to Marketing Strategy
- Block 6 – Building Online Customer Relationships
- Block 7 – The Digital Marketing Toolbox
- Block 8 – Applying Digital Marketing Tactics
- Study booklets, videos, recorded lectures, slides, quizzes and interactive learning interventions.
- Lifetime access to a free online digital marketing toolkit containing best practice articles, templates and industry relevant tools
- A project that gives you a portfolio of skills to showcase to the industry