Digital Marketing Analytics
Digital Marketing is the way forward in our contemporary business climate. Without it, you’ll lose out on business, big time. But what is cause without effect? What is a plan without results? There’s no point in sending a digital “shout-out” to the masses, if the masses aren’t tuned in. So how do you know if your message is being heard? You need to be equipped with the right analytical tools.
Effectively measuring digital marketing activities is one of the key challenges facing marketing managers today. In this course, you will learn about the many digital marketing analytics tools available to you, and when and how to use them.
You’ll discover the importance of adopting an effective testing strategy. And you’ll gain inside information into how digital marketing activities can be successfully monitored, measured, analysed and optimised to improve results and return on investment for organisations and customers.
Designed for digital marketing managers and planners, this course will give you the analytical edge you need to implement successful marketing campaigns that will be “heard” far and wide.