Digital Marketing Planning
Everyone needs a game plan. Without a plan, you’re running blind or shooting in the dark. Digital marketing panning is no different. You need a well-thought-out blueprint to guide your course of action through the complexities of the cyber landscape. With this online short course, you’ll understand the different stages of the digital marketing planning process and learn how to summarise them into a concise, focused and measurable digital marketing plan.
You’ll learn how to plan your digital marketing activities using tried and tested strategy and planning models. And you’ll discover how to define your online marketplace map, identify marketplace opportunities, and define your online business and revenue models. This course is designed for digital and traditional marketers alike. By the end of it, you’ll learn how to plan like a pro, develop a digital vision and make your every digital move a strategic one.