Essentials of Digital Marketing
There’s nothing like feeling that you’re out of touch. Smiling and nodding along will only get you so far in the complex world of digital marketing. If you come from a traditional marketing background, the cyber sea can seem like a scary place. But it needn’t be.
This course takes you, the non-digital marketer, on a journey of exploration into the many applications of digital marketing and digital media types, and how these can be integrated with offline channels. We’ll delve into topics such as digital disruption, big data and the Internet of Things (IoT), and how this is influencing customer behaviour and changing the marketing mix. We’ll also unpack digital marketing jargon, helping to take out the “fear factor” technical lingo can induce. And while we discuss social media as part of a digital marketing strategy, this is so much more than a social media course. You’ll be given hands-on tools to understand online customer buying patterns and personas and learn how to test your methods and measure performance.
By the end of it you, as a traditional marketer, will be sailing the high digital seas equipped with everything you need to master the waves of information.