Fundamentals of Marketing (TBUB)


Let’s start at the very beginning. A very good place to start. To become a Master of Marketing, as with anything in life, you need a solid foundation to build on. Marketing is an essential part of the consumer-driven world we find ourselves in and a strong base is vital if you want to pursue a career in this ever-growing field.

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With this short course, you’ll be given the fundamental building blocks of marketing, including a broad understanding of the process of marketing, the environment in which it operates and factors influencing customer behaviour. You’ll discover how consumers are segmented and targeted, how products and services are positioned to appeal to specific consumers and how products and services can be crafted to offer an organisation a competitive advantage. You’ll also get a firm grasp on the key elements that make up a marketing plan and how to develop and implement a marketing plan effectively. At the IMM Graduate School, we’ve discovered that the stronger and deeper your educational foundation, the higher you can build. This short course will give you the rock-solid base you need to reach the highest heights you can in pursuing your career as a marketer. Onwards and upwards!