IMM Short Courses - Marketing & Advertising - Search Engine and Content Marketing

Search Engine and Content Marketing


SKU: SECM Category:

You can have the greatest product or service in the world, but if no one can find you online, it doesn’t mean a thing. Search Engine Optimisation (SEO) is like a global positioning system for the digital landscape, helping people locate you when it matters most.

Search engine marketing is a complex and sometimes costly exercise. As a digital marketing manager you need to understand the power of effective SEO and how, when managed properly, it can have a hugely positive effect on all digital marketing outcomes. In this course we combine the topics of SEO, content marketing and performance marketing into a unique digital marketing triangle. Within this triangle, the three challenges of cost, quality and quantity are set up to compete in order to achieve a balanced strategy that delivers the best return on investment. Have we piqued your interest?