Social Media Marketing (TBUB)
With the dawn of social media, everyone has the potential to be a socialite. At parties, at your desk, on the patio – with a click, snap, tweet or post, messages are instantly out there. To keep up with the times, marketing has become a social affair with many brands looking to capitalise on the immense benefits that social media marketing can offer. After all, socialites are adept at “spreading the word” as it were, as they flit from social media platform to social media platform.
This course will help you harness the power of social media, whether you’re a small business owner, a marketing manager, co-ordinator or an aspiring social media manager. It aims to give you an in-depth understanding of several social media platforms, and the online marketing tools, segmentation capabilities and metrics they offer. You’ll learn how to effectively reach and communicate with your customers using social media, the importance of engagement with a brand and how-to set-up campaigns that people will be buzzing about for a long time to come. Best of all, this practical course will equip you with the skills to set-up and manage your own social media accounts, helping you become a socialite extraordinaire.